Seoul, May 12, 2025 — Tridge, a global agrifood supply chain intelligence platform, has officially launched TridgePay, its digital escrow payment solution, aiming to accelerate adoption among businesses trading with emerging markets.
Since its soft launch in March, TridgePay has rapidly gained traction, particularly among importers dealing with suppliers in regions where traditional letter of credit (L/C) transactions are impractical or prohibitively expensive.
A New Standard for Safer Global Trade
TridgePay is a digital escrow service purpose-built to minimize credit risk in global B2B trade. Developed in collaboration with Deutsche Bank Hong Kong, it offers an alternative to the cumbersome and costly L/C processes that often hinder cross-border transactions.
Under the TridgePay structure, funds pre-paid by buyers are securely held in escrow accounts managed by Deutsche Bank Hong Kong. Payment is only released after the buyer confirms receipt of key shipping documents, notably the Bill of Lading (B/L), ensuring a fair and transparent process for both exporters and importers.
Early Success in High-Risk, High-Value Trade
Recent transaction cases show TridgePay's growing appeal in deals involving high unit values (often exceeding 75,000 USD per container) and emerging market suppliers.
- Cafedia, an Australian coffee roaster and importer, used TridgePay to mitigate initial payment risk when sourcing coffee beans from Ghana.
- Loohope International, a Taiwanese food manufacturer, minimized prepayment risk while importing frozen vegetables from India.
- MSM (Macadamia Sales Market), South Africa’s leading macadamia trading platform, partnered with Tridge to stabilize container shipments worth up to 2.2 million USD each.
In all cases, TridgePay enabled safe deal execution even when trust between trading partners was still in early stages—bridging the traditional financing gap in high-risk environments.
Industry Feedback Highlights Impact
"Trading via traditional letters of credit was always expensive and complicated for us," said Lai Chao-yu, Head of Purchasing and CEO of Loohope International.
"TridgePay solved this problem with an escrow structure tailored to cross-border trade—at a far more reasonable cost."
Built for Compliance and Global Scale
TridgePay is launched with strong regulatory credentials, including position as an official partner solution under UNIDO (United Nations Industrial Development Organization) and full licensing under Hong Kong's TCSP (Trust or Company Service Provider) regulatory framework.
Tridge’s internal trading division is also actively utilizing TridgePay—for instance, securing new frozen seafood supply chains from Vietnam—demonstrating the platform’s operational viability.
"Our mission with TridgePay is to reduce global trade risk for SMEs and emerging market players," said a Tridge representative. "We will continue to expand success cases and scale secure trade across more sectors and regions."
About Tridge
Tridge is a global agrifood intelligence and sourcing platform that provides real-time market data, sourcing insights, and supply chain solutions. Its tools—Tridge Eye and Tridge Sourcing Hub—help procurement and trade leaders navigate disruption and make smarter decisions with confidence.
